We finally got the chance to look at a Citroen Ami in the wild (well, the Rue Bonaparte in Paris) recently. We’ve been intrigued by the service concept behind this vehicle for a while now and even though opinion in the studio here in London is mixed when it comes to the exterior design, we love the pragmatic thinking that has resulted in features such as front and rear symmetrical body panels.
QUARTERRE - DESIGN WITH VISION
FASCINATING AND DIVERSE BACKGROUNDS
HOW WE DESIGN
We’d like to think that we’re a pretty rare breed.
We are experienced automotive designers who are also fascinated by other modes of transport. We understand not only the technical sculpture of car design but also the functional requirements of public transport.
We create designs to use and enjoy.
Design is a celebration of creative thinking. From the ground up, we make sure that all stages of the design process benefit from open minds and cross-functional thinking.
All good design should tell a story.
Our extensive knowledge of the customer journey and touchpoints helps strengthen the designs we execute with confident value propositions that inspire passion and engagement in users.
Creation is a land with no frontiers.
Design is a celebration of creative thinking. From the ground up we make sure that all stages of design benefit from open-minded and cross-functional thinking.
WE ARE USED TO WORKING FLUENTLY ACROSS DIFFERENT DISCIPLINES
Exploiting our diverse backgrounds, we draw on a broad palette of influences. From bespoke British tailoring, to street art; from the science fiction films of Ridley Scott, to classic Italian product design. Craftsmanship lies at the heart of our work; employing traditional values in the search for solutions to a modern, urban lifestyle.
THE STORY BEHIND OUR DESIGNS
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It’s no secret we’re fascinated by micromobility here at Quarterre. There are lots of reasons for this but one of them is the design challenge it represents. By their very nature, most micromobility solutions need to be stripped back and simple. There’s no room to hide behind heavy excess body cladding or soft trim panels. Nine times out of ten, like a Richard Rogers building, the first thing you see is the structure and it is not easy to make this look good whilst keeping an eagle eye on complexity and cost. It has made us often go back and look at classic small cars and how their designers solved these problems, how they ended up creating timeless products despite the incredible limitations they faced.
Increasingly, we are being asked by clients how they we can help them to make their businesses greener. What this actually means is changing. A few years ago, material or aerodynamic performance were at the forefront of clients’ minds. Environmental friendliness could be achieved through improved engineering. Green products would stretch our resources further. These days though, the challenges our clients are facing require deeper, more profound changes to not only their products, but also their services and even business models.
Last autumn, BBC News published a thought-provoking piece on their website called ‘Why you have (probably) already bought your last car’. In it, they made the case that, just as the age of horse-drawn transport effectively ended a mere twenty or so years after the first Model T Ford left the Piquet Avenue plant in Detroit, the next transport revolution could happen a lot faster than we expect. A combination of the promise of the imminent arrival of autonomous cars, simpler and longer-lasting electric vehicles were cited as two of the key drivers (no pun intended) for the extinction of the privately-owned car.
We’ve been feeling increasingly that right now, we are living through an automotive Cambrian Explosion, a time when an extraordinary number of new types of vehicle are being created. We know that not all of these will survive – the bar to entering the automotive market has long been punishingly high – but even those that perish will more than likely leave a mark, shaping the survivors in ways that we can only begin to imagine right now.